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There's more to running a blog than having posts to upload. Before you can start writing, you need to figure out what you're doing. A solid blog strategy is vital if you want to give your blog a clear direction and purpose. After your blog posts have been written, you also need to format them and get them published.

My blog strategy and management services are designed to make running your blog completely hands-off. (Your hands will be off, mine will be on.)

Blog Strategy

A blog strategy gives your blog a path to follow. It starts with defining your goals, not just in relation to your blog but how your blogging relates your overall business goals.

It's important to understand your audience and know what tone of voice you want to use. You need to research your competitors, find the right keywords to use, and define the topics you should be writing about. I can take care of all of this for you to deliver a written blog content strategy and an editorial calendar.

If you need help with your blogging strategy, contact me to discuss your needs. Blog strategy customers can also get discounted prices of blog content creation and blog management too.

Blog Management

The text is only the first step when you're creating a blog post. You need to add links, images, SEO information like meta data, and format it so it all looks fancy. That's before you even start thinking about sharing your content. So much effort.

My blog management and editorial services allow you to be almost completely hands-off with your blog.

I can do everything, from choosing topics and writing blog posts to creating the layout and inserting images and other supporting content. All I need is access to your blog platform or content management system (don't worry, you can keep it secure - nothing nefarious, I promise). I can even write social media posts to make sharing your blog posts easier.

Here's what I can do for you:

  • Research and choose blog post topics, from the latest industry news to helpful tutorials

  • Write creative, SEO blog content of any length for as many blog posts as you need each week/month

  • Format your blog posts and add links, images or other visual content, such as infographics or videos

  • Input meta titles, descriptions and tags/keywords for each post

  • Organise posts into categories and add relevant tags​

  • Schedule posts to publish in advance so that they go live at the perfect time

  • Write (and publish, if requested) social media posts to share your blog posts on Facebook, Twitter and more

  • Stay in touch with you to optimise your blog and respond to your requests

To find out more or request a quote, fill out the form below or contact me directly at laura@laura-ellis.com

Ready to get your blog in order?

Send me a message for a quote or to find out more about how I can help.