How do you inject plenty of personality into your copy and content without sounding like you’re not taking anything seriously or completely missing the mark? How do you project authority without being boring?
Writing web copy effectively requires hours and hours of work. You could just bash out whatever first comes to mind and hope that it works. However, you’re asking a lot of your web copy. You want it to tell people who you are and what you do, and to sell your products or services.
